This refers to the in-depth knowledge of the organization, areas of core values, objectives, and mission statement. This will help shape the message style of social media posting and firsthand information about the brand. It is possible for Ashleigh Koss to have admitted to Barr Roseanne’s claim that Sanofi product influenced her racist post if not guided. Information background is relevant to advancing the publicity of a brand.
First impressions matter. This is key in managing an organisation’s corporate image. It goes beyond regular posts on the various channels and ability to use the trending buzz words on social media..
This aspect of value cannot and should never be played down on in any sphere of life. This is the engine room of branding that is responsible for audience perception of brands. This is where branding objectives and audience engagement is evaluated to strike balance. PR is like diagnosis center that determine the best treatment with a befitting approach, helping you to find the right people or organisations and how to link with them.
Being proactive refers to projecting ahead of future and living ready for it. Lack of this value has made a lot of brands become vulnerable to negative narratives by members of the public which organizations need to learn from.
Organizations that aim to excel and reach a wider range of audience need to adopt Social Media as a tool for engagement. The prospects of Social Media is so huge to ignore. While its risk, if mismanage, can be disastrous. The use of social media to improve organizations’ image is like someone that carefully drives to avoid hitting and being hit by other road users. Sometimes troubles don’t emerge from what is posted only, it also comes from propaganda and reactions from the audience. Social Media is good for social exposure. Make sure you are well guided with its Social Media ethics: stay informed, be proactive, avoid being too defensive and bring out the good sides of issues to overturn challenges.