Social Media: A Must Have Tool for a Dynamic 21st Century Business

Perusing the Lagos State Judicial System
July 9, 2018
Before the advent of social media, there were traces of social networking where people of common interest met at agreed places and times to relate and share ideas e.g. peer groups, associations, unions, etc.

Despite the existence of these social networking groups visibly relating and sharing interests, communications within these groups were faced with lots of inadequacies in terms of distance from meeting points, times of meetings, availability of participants, periodic updates, and lots more.

In Nigeria, this rise has been significant for businesses that use them not only for visibility but as online shops where goods are displayed and buyers indicate interest via by calling phone numbers displayed. …


The advent of the internet in the early 1980s, through the mainstream World Wide Web (WWW), provided an online platform for global networking with the use of social media. Some of the early social media platforms include Myspace, Friendster, LinkedIn, etc.


 


LinkedIn kicked off in year 2003 with the sole objective of building and promoting networking among business experts, resource persons and professionals. Scores of people have been gainfully employed while some enjoyed business opportunities. Among the beneficiaries was Oracle’s Chief Financial Officer who was head hunted for his job on LinkedIn platform.

 

Social media gained its popularity at the launch of Facebook in 2004. This platform was initially proposed for college social website but rather it spread into public use. Facebook today has over one billion users. Two years after the launch of Facebook, came another popular social media platform Twitter in 2006. Twitter is a micro blogging site that has similar potentials with Facebook, as they both act as customer module, PR tool, and branding power house.

Social media reign cannot be discussed without giving kudos to the growing popularity of android phones and tablet devices. It became easy for people to explore social media platforms because, some large number of them had mobile applications. Instagram and Snapchat on the other hand, are basically mobile computing platforms.

 

 

The reign of social media has brought the globe to a consciousness of social age, having left behind the Stone Age, Industrial Age, Digital Age, and Information Age. In our day-to-day activities, businesses are being shared and communicated through social media on social networks. With social media wide spread reach, smart business owners leverage on these powerful platforms to engage with their market targets.

 

In Nigeria, this rise has been significant for businesses that use them not only for visibility but as online shops where goods are displayed and buyers indicate interest via by calling phone numbers displayed. On Facebook, for instance, Isu Media has watched the progress and development of online market groups with tens of thousands of members. Their members include sellers and buyers with assortments of products. Kawuwanci (24,000 members), Kano State Online Traders (44,000 members), Abuja Market Online Business Advertisement (78,000 members), Abuja Shopping (112,000) and more. These groups mediate trade worth millions of naira every day for micro businesses and they will continue to be relevant for more businesses to come.

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