Before the advent of social media, there were traces of social networking where people of common interest met at agreed places and times to relate and share ideas e.g. peer groups, associations, unions, etc.
On Friday 6th July, 2018, the Rule of Law Empowerment Initiative also known as Partners West Africa-Nigeria flagged off their first quarter press conference on The Release of Court Findings in...
Social media started making waves in Nigeria in the year 2009, with the arrival of sophisticated phones that are friendly with social media applications.
One major concern in the analytics is giving details of content and audience reach. It is very difficult for the mass media to accurately give figures of people that it reaches and those that engage with the content.
The use of social media platform could be a double-edged sword. To the extent that it fosters business and social interactions which stimulates societal growth,
First impressions matter. This is key in managing an organisation’s corporate image. It goes beyond regular posts on the various channels and ability to use the trending buzz words on social media.